GloCon

Challenge

GloCon is Sojern’s annual company-wide event where employees from around the world gather in Omaha to reflect on progress and align on future goals. Each year, the Brand Design team created a new theme, logo, and event materials from scratch, a process that was time-intensive, environmentally wasteful, and costly in both hours and budget.

Strategy

Instead of reinventing the wheel annually, I proposed establishing a lasting sub-brand for GloCon, one that would honor its celebratory, global feel while remaining rooted in Sojern’s core identity. The goal: create a scalable design system that could flex slightly each year without requiring a full redesign.

Concept

We explored themes like global connection, movement, and inspiration through travel. The final concept drew from sunrise/sunset palettes seen around the world, a nod to our global team and the travelers we support.

The logo mark combined the letters “G” and “C” to form a subtle infinity loop, symbolizing forward momentum and continuity. The G was stylized into an arrow to reinforce this idea.

To keep the spirit light and personal, we created a new version of Sojern’s internal mascot, a pheasant known as Sojerno, as a GloCon-specific easter egg that appeared across materials like signage and swag.

Role & Contributions

• Pitched and led the branding strategy for GloCon
• Directed visual concepting and theme development
• Designed the new Sojern pheasant mascot for GloCon
• Provided art direction for event materials including slide decks, banners, name badges, and swag
• Created guidelines and templates for future events to reduce design lift

Outcomes

• Saved ~50+ design hours annually by eliminating full rebrand cycles
• Reduced environmental waste and production costs by reusing signage and branded elements
• Improved internal brand consistency and made the event more recognizable across regions
• Inspired future internal sub-brands and design system thinking for other programs (e.g., onboarding, DEI)

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