Bekah Lemonds

CLIENT
Bekah Lemonds, Singer/Songwriter
CATEGORY
Brand
Creative Direction
Completed

September 2024

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About The Project

Designed a cohesive set of single artwork covers for singer-songwriter Bekah Lemonds. Each cover visually reflects the message of the song while building toward a broader, authentic brand identity that resonates emotionally with her audience.

Challenge

Bekah wanted custom album art for her single releases, designs that would feel true to her, avoid stock-photo clichés, and help her establish a consistent look across streaming platforms. The songs touched on personal themes like family, grief, healing, and belonging, so it was critical the visuals felt meaningful and respectful.

Approach

I chose a flat vector illustration style to create a signature look that felt personal, artistic, and timeless, a step away from typical photography-driven covers. Each design used blue as a nod to her favorite color and a way to tie the pieces together. Each cover was intentionally distinct, but cohesive when viewed as a collection.

Role & Contributions

  • Led art direction and visual storytelling for all three singles
  • Illustrated each cover from concept to final delivery
  • Conducted visual research and ideation based on song lyrics and Bekah’s personal stories
  • Provided multiple concepts and revisions based on detailed feedback
  • Delivered final high-resolution artwork optimized for digital streaming platforms

Covers

You Belong Here

Released for Suicide Awareness Month, this piece shows a silhouetted woman walking toward a radiant light. The type rests at her feet, You Belong Here, as a visual affirmation for anyone struggling with dark thoughts. The long shadow reinforces the weight of those feelings, while the cosmic palette brings hope.

Daddy’s Little Girl

A deeply personal piece about Bekah’s relationship with her father, this artwork shows a young girl and her dad holding hands on a dock at sunset. Based on Bekah’s own memories of boating and childhood, I adjusted the illustration to reflect her father’s real appearance (clean-shaven, thinner glasses, shorter hair). The goal was to capture a bittersweet memory with warmth and tenderness.

Home

Inspired by Bekah’s journey through multiple states, this illustration weaves together three heart-shaped symbols: one for each state that holds part of her story. The corn stalk honors her new home in Nebraska, while elements like the Tennessee skyline and flag motifs reflect the places she’s called home. As a nurse, the theme of “home” is layered with care, movement, and personal growth.

Client Feedback

I want you to know that it means so much to me that you took the time to hear my life story and the stories behind my songs. You have absolutely captured my heart and intentions in such an individual and perfect way! Your art work and expertise on building my brand has been amazing and I believe that my music career is ready to go to the next level and the album art is a huge part of that!

Reflection

This project reminded me how impactful design can be when it’s grounded in empathy, active listening, and co-creation. By translating personal stories into visual metaphors, I was able to help Bekah connect with her audience and with herself in a whole new way.