Bekah Lemonds

CLIENT
Bekah Lemonds, Singer/Songwriter
CATEGORY
Brand
Creative Direction
Completed

September 2024

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About The Project

Designed a cohesive set of single artwork covers for singer-songwriter Bekah Lemonds. Each cover visually reflects the message of the song while building toward a broader, authentic brand identity that resonates emotionally with her audience.

Overview

Bekah needed artwork for a series of single releases that reflected her personal stories of grief, healing, and belonging. I developed a cohesive illustration style that felt intimate, expressive, and true to her voice.

Challenge

Stock-driven album covers wouldn't capture the depth or personal meaning behind her music. She needed a visual identity that felt handcrafted and emotionally aligned with her sound.

Strategy

Use a flat vector illustration style anchored in her favorite color (blue) to create a timeless, recognizable look that connected the singles into a unified visual story.

Design Highlights

  • Illustrated three distinct but cohesive covers
  • Built symbolism derived from lyrics and personal experiences
  • Created a visual system centered around shape, silhouette, and color
  • Designed scalable artwork optimized for streaming platforms

Role & Contributions

  • Led visual strategy and illustration direction
  • Conducted research based on lyrics and personal stories
  • Developed concepts and iterated based on detailed feedback
  • Delivered final assets in multiple formats for distribution

Covers

You Belong Here

Released for Suicide Awareness Month, this piece shows a silhouetted woman walking toward a radiant light. The type rests at her feet, You Belong Here, as a visual affirmation for anyone struggling with dark thoughts. The long shadow reinforces the weight of those feelings, while the cosmic palette brings hope.

Daddy’s Little Girl

A deeply personal piece about Bekah’s relationship with her father, this artwork shows a young girl and her dad holding hands on a dock at sunset. Based on Bekah’s own memories of boating and childhood, I adjusted the illustration to reflect her father’s real appearance (clean-shaven, thinner glasses, shorter hair). The goal was to capture a bittersweet memory with warmth and tenderness.

Home

Inspired by Bekah’s journey through multiple states, this illustration weaves together three heart-shaped symbols: one for each state that holds part of her story. The corn stalk honors her new home in Nebraska, while elements like the Tennessee skyline and flag motifs reflect the places she’s called home. As a nurse, the theme of “home” is layered with care, movement, and personal growth.

Client Feedback

I want you to know that it means so much to me that you took the time to hear my life story and the stories behind my songs. You have absolutely captured my heart and intentions in such an individual and perfect way! Your art work and expertise on building my brand has been amazing and I believe that my music career is ready to go to the next level and the album art is a huge part of that!